Social media has grown phenomenally over the last few years. It's a rare person who hasn't heard of Twitter or Facebook at this stage. Initially used by individuals, businesses are realising the potential of these new media channels and are starting to embrace them.
Guy Clapperton is a highly experienced media consultant who has produced a simple, easy to read guide for business owners who want to get started in the world of social media. Clapperton advises caution and warns against starting a social media strategy simply for the sake of doing it. He recommends making sure that it fits with your audience, with your strategy and more importantly, with your budget.
Clapperton devotes a chapter to a high-level review of the main social media channels, providing a description of each along with a description of the typical audience for each site. People mystified by the burgeoning world of social media will no doubt appreciate this chapter.
This is an honest book that is easy to read. It's for the complete beginner, so it's easy for more experienced people to dismiss it and the advice it contains. But remember, there was a first time for everyone and therefore this book has its market. It's a good starting point for novices in this brave new world.
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