There are many of us out there who are traditionalists when it comes to our crisps. I personally love a good, mouth-puckering salt & vinegar, or a nicely savoury cheese & onion. On the other hand, my father has developed a real love for sweet chili flavoured crisps. To each their own!
Walkers have announced details of a campaign called "Do Us A Favour" where they are asking their fans to help them create a new flavour combination. One winner will be crowned the first ever Walkers' Flavour Millionaire (#FlavourMillionaire) and in with a chance of winning £1,000,000 or £10,000 for the five runners-up. (All prizes will be converted to Euro, should the winner be from Ireland).
Entries can be submitted at Facebook.com/WalkersCrispsIreland until March 4th. At that stage, a panel of judges will select the shortlist of flavours to be developed and launched during the summer. The Irish & British public will then decide on the favourite and ultimate winner through a public vote.
There's one catch however, as all flavour suggestions will need to start with one of the Walkers' staple ingredients. Once you've picked from cheddar, chicken, pork, sour cream, tomato or beef, then you can let your imagination run wild.
With a top prize of a cool million pounds on offer, it's worth getting the taste part of your brain into top gear.