Over the last few years, Aldi Ireland have established themselves as a regular attendee at Taste of Dublin, which they cleverly use to showcase their range of Irish ingredients. Two years ago I dined on a steak feast inside a wooden hut, while last year's meal was enjoyed in a space decorated by Peter Kelly, better known as Weddings by Franc.
This year, the theme was Irish seafood, hence the moniker Hooked by Aldi, and the venue was a fun beach-style hut in bright blue and white. But the real innovation this year came in the form of support for Foodcloud. Established by Iseult and Aoibheann, Foodcloud is a social enterprise that connects businesses (like Aldi) who have surplus food to local charities. In other words, rather than throwing out unwanted or unsold food, Foodcloud ensures that it does not go to waste, but is used instead to feed people who need it.
I genuinely cannot stand food waste, and I feel terrible when I have to bin uneaten lettuce, veggies or meat from our fridge. Not only do I feel bad at the thought of throwing out food, and by default, all the effort that went into growing it, but I also hate the idea of literally chucking money in the bin. I suppose that I'm finally starting to take after my mother in earnest. (I'll be stockpiling jamjars soon). So it's a no brainer that I think Foodcloud is an excellent initiative and one that's well worth supporting.
I genuinely cannot stand food waste, and I feel terrible when I have to bin uneaten lettuce, veggies or meat from our fridge. Not only do I feel bad at the thought of throwing out food, and by default, all the effort that went into growing it, but I also hate the idea of literally chucking money in the bin. I suppose that I'm finally starting to take after my mother in earnest. (I'll be stockpiling jamjars soon). So it's a no brainer that I think Foodcloud is an excellent initiative and one that's well worth supporting.