I've written recently about Heineken's efforts to promote the pairing of food and beer. As part of this initiative, I was invited to a session in the Siam Thai Dundrum, where we learned a huge amount about beer from a master beer sommelier, as well as seeing how beer works with different foods.
Heinken Ireland continue to promote the matching of food and beer and have recently launched a new webiste thisisbeer.ie. Described as a "beer hub built to celebrate the natural goodness of beer", the website is intended to act as a venue where experienced and novice beer drinkers can discuss and learn about beer.The website will provide details on the different Heineken brands, as well as providing recipes to showcase how beer can pair with food.
Sometimes, it's easy to forget that beer is a wholly natural product, made from just four ingredients: water, barley, hops and yeast. As a natural product, beer is a perfect accompaniment to food and with a wide array of brands on offer from Heineken Ireland (including Tiger, Zwyiec and Paulaner), there surely is a beer out there for everybody.
For more information on beer and food matching, visit www.thisisbeer.ie